Services / 5: Marketing Operations
Your complete outsourced marketing department.
Building your marketing capability.
From campaign execution and reporting to supporting and building in-house marketing capability, we put the right people, processes, and platforms in place. Whether you’re starting from scratch or enhancing what’s already there, we help your team run smarter and scale faster. The goal is always the same – marketing that stays focused on results.
Marketing Function Setup
- Define roles, structure, and responsibilities
- Hire or upskill internal teams, or embed ours
- Establish martech stack and governance
Campaign Management
- Plan, launch, and oversee multi-channel campaigns
- Content creation, workflow setup, and performance tracking
Process & Workflow Design
- Approval processes, content production pipelines, and calendar governance
- Lead generation and nurture flows
- Helps reduce rework and confusion across teams or regions for smooth, scalable, and consistent delivery – without firefighting
Measurement & Reporting Frameworks
- Define KPIs and reporting cadences
- Set up dashboards (e.g., Power BI, Google Looker Studio)
- Align marketing metrics with business goals
Playbooks & SOPs
- Build internal knowledge through repeatable, scalable documentation
- Customised to team size, tools, and comms culture
Plugin Marketing Director
Need strategic marketing leadership as well as execution? Our Plug-in Marketing Director service provides an experienced Marketing Director backed by RESOLVE’s full delivery capability. You get senior-level strategic thinking and hands-on marketing execution at a fraction of the cost of a full-time Marketing Director hire.