Strategy & PositioningComms & CampaignsCollateral & ToolkitsSpecialist Print ServicesBids & TendersMarketing OperationsSystemsSoftware & AIM&A buy-sideM&A sell-sidePlug-in Marketing Director

Case Study:

Bringing a sales platform to life for IQVIA

IQVIA needed a promotional video to support the sales of their SFE (Sales Force Effectiveness) platform – a compelling asset that could sit at the heart of their sales toolkit and do the heavy lifting in front of prospects.

They came to RESOLVE to take the project from brief to finished film.

We started by translating IQVIA’s core marketing and communications messages into a polished script, working through a structured review cycle to make sure the language was right – clear, credible, and positioned to sell.

From there, we developed a full treatment document, defining the visual flow of the video, the tone, and the storytelling logic, with reference imagery to make the creative direction concrete before any production work began.

Once the treatment was signed off, we sourced appropriate stock footage, built the motion graphic, 3D, and composited assets, and began assembling the edit – bringing stock footage, screen captures, and bespoke animation together. We then commissioned and managed the voiceover artist, handling options, selection, recording, and edits before finalising the cut with the voiceover overlaid and visual timings adjusted to sync.

The project ran over three months, with a clear milestone-based schedule that kept IQVIA in control of approvals at every key stage without creating bottlenecks.

The result was a finished, the promotional film – scripted, produced, and delivered by RESOLVE – ready to work as a front-line sales tool.

RESOLVE took our platform messaging and turned it into something we could actually put in front of customers with confidence. The process was well-managed and the final film did exactly what we needed it to do.

Senior Director,
Offering Development

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Case Study:

Bringing a sales platform to life for IQVIA

IQVIA needed a promotional video to support the sales of their SFE (Sales Force Effectiveness) platform – a compelling asset that could sit at the heart of their sales toolkit and do the heavy lifting in front of prospects.

They came to RESOLVE to take the project from brief to finished film.

Senior Director,
Offering Development

Case Study:

Bringing a sales platform to life for IQVIA

IQVIA needed a promotional video to support the sales of their SFE (Sales Force Effectiveness) platform – a compelling asset that could sit at the heart of their sales toolkit and do the heavy lifting in front of prospects.

They came to RESOLVE to take the project from brief to finished film.

Senior Director, Offering Development

Senior Director,
Offering Development